AdWords

  • adwords, google, google adwords,remarketing,google shopping

    Google AdWords helps you reach potential customers at the moment they are searching for your product or service

AdWords

Our principal consultant worked for Google in London for seven years managing AdWords campaigns for major brands, so we offer unrivalled expertise in every Google product both paid and free.
Let us advise you on how to use AdWords to promote your business and sell your products online. We can help with search advertising strategy and then build and optimise your search campaigns and analyse the results.
We have worked on search campaigns in many different industry sectors from retail, travel and finance to tech, entertainment and FMCG. We are also experienced in the different strategies needed to reach B2C and B2B audiences.
We are experts at optimising Google AdWords campaigns for sales and other conversions such as lead generation or engagement with content. We can improve your ecommerce sales performance via AdWords and also work out a strategy that includes Search Engine Marketing (SEM) and search engine optimisation (SEO).
The Google Display Network or GDN can also be a powerful tool for companies to reach their customers, as they browse the Web. We can guide you through the best strategy, whether it is for contextual advertising or more advanced display advertising, retargeting and behavioural targeting.
Mobile search is the exciting growth story of the past few years. As everyone spends more and more time using their tablets and smartphones, then online shopping and product research moves in part from desktop computers and laptops to smartphones and tablets. Many product areas now receive most of their traffic from mobile, so it is vital to get this right.
We can devise a mobile strategy and get you in front of your customers when they are on the move.
Another key trend is the every-rising popularity of online video. We have run large-scale brand and direct response campaigns on YouTube and across social media and other video destinations on the Web. We can advise you on creating a YouTube channel, using video on Facebook and producing compelling video content. We can help you promote your videos via social media, across YouTube and with display campaigns.
We are Google Advertising Certified and part of the Google Partner Programme.
Remarketing or retargeting is a very effective way to sell your product and services across the Web. It is people-based marketing, so rather than targeting people based on their perceived Web browsing habits or demographic profile, remarketing targets them because they have already visited a page on your Website. These visitors to your Website are a very valuable audience because they have already shown an interest in your products.
We can help you target site visitors with very specific ads that will entice them to come back to your Website and buy. Remarketing can be a very powerful way to get a second chance to make a sale. If you are using AdWords, Facebook or other paid campaigns to drive large amounts of traffic to your Website, then remarketing can run alongside these campaigns and make your overall return on investment much greater.
We have experience in running remarketing on the Google Display Network but also on Facebook and other smaller networks such as Pinterest and Instagram.
Google Shopping or Product Listings Ads are the small box ads at the top of the Google search page that differ from standard text ads because they promote a single fixed-price product and have a photo. They appeal to shoppers looking for particular items and are Google’s own form of comparison shopping.
They stand out on the page and are a great way of driving sales for retailers with a wide offering of products.
We can help you make the most of the Google Shopping opportunity from creating your product feeds to creating the ads themselves and then optimising their performance.