In: Google

google expanded text ads
Google’s Expanded Text Ads
September 4, 2016

A major change has started to roll out to every AdWords account. Google has launched expanded text ads, which give advertisers…

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adwords righthand ads
Google’s New AdWords Righthand Ad Layout Analysed
February 29, 2016

Google surprised the online marketing world by launching a radical change to its well-established AdWords righthand ad layout on the search…

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5 Ways to Improve your Digital Marketing in 2015
January 6, 2015

It’s New Year and thoughts are turning to plans for 2015. Once the Champagne haze has departed, then everyone will be…

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Goliath v Goliath: who will reign supreme in the Google v Amazon wars?
October 31, 2014

This article was originally published in the Guardian. http://www.theguardian.com/technology/blog/2014/oct/23/goliath-v-goliath-who-will-reign-supreme-in-the-google-v-amazon-wars A small handful of American companies define much of what we recognise…

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Why creativity should beat SEO every time
September 18, 2014

I attended my first SEO conference a few days ago and I had a few observations, as an outsider, on this…

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Life After Google – Telegraph
August 25, 2014

I have written an article for the Sunday Telegraph, which is also featured in the Technology and Business sections of the…

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